81% of Buyers Purchase Homes Through Professional Real Estate Agents

Attracting potential buyers is the number one problem encountered by owners selling their hown homes.  The majority of buyers, four out of five, purchase their home through a professional real esate agent.  In fact, less than one out of ten actually purchase directly from an owner.  This means that, assuming your marketing exposure is as effective as the entire real esate community, your market will only be 10% of the total.  (Source:  The Home Buying and Selling Process, 1993)

For Sale By Owner Limitations

• Limited availability to show property.
• Limited accessibility to pre-qualified prospects working with a Realtor.
• Lack of access to relocation prospects.
• Difficulty in screening prospects.
• Difficultly in following through with prospects.
• Receiving low offers from buyers seeking to save the commission.
• Lack of expertise in writing and negotiating a legally binding contract.
• Inability to provide assistance to potential buyers in making offers, financing, drafting offers, and closing the sale.
• Exposure to liability.